DOL OSHA

Issues/Challenges:

Occupational Safety and Health Administration (OSHA) wanted to reinvigorate its image through a re-branding process that would include a new slogan and inspirational messages for their business and youth worker audiences. The Lindberg Group was faced with the challenge of testing key messages and materials, over a short period of time and on a restricted budget, as well as developing a series of educational outreach materials targeted at key audiences based upon findings from the testing.

Strategies:

Activities:

Results:

Lindberg Group produced three summary analysis reports for OSHA, along with compelling video transcripts from the focus groups. The insight from the focus groups, along with the analysis provided to OSHA, resulted in subtle modifications of the slogan and messaging which helped break down resistance from key stakeholders. The resulting changes were successfully incorporated into the new creative design work and eventually used on the OSHA web site and in new partnership educational materials.

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