American Society of Photogrammetry and Remote Sensing (ASPRS)
Challenges:
For years, the American Society of Photogrammetry and Remote Sensing (ASPRS) struggled with securing and tracking credit card payments for its annual member conference, GeoTech. Each year, ASPRS used its website to promote the conference, but secured payment separately onsite at the actual conference. Lindberg Group was faced with the challenge of resolving this critical issue.
Strategies:
- Quickly create a conference-specific website
- Utilize an online payment system to secure and track credit card payments prior to the conference so that on-site staff would need only to focus on registration
Activities:
- Secure the URL GeoTech2002.org and produce a five-page website that ASPRS members can use to register for the conference and pay online using a “Pay Pal”-type system
- Use the ASPRS member list to promote the website via e-mail
Results:
Using the new website, Lindberg Group was able to help ASPRS generate record attendance at the conference and help the organization in efficiently and effectively tracking credit card payments.