Archive for October, 2005

Public Forums

Social Security and Medicare: The Lindberg team has been involved in the production of dozens of forums that have been of specific interest to retirees. These forums, which have been conducted in conjunction with members of Congress and the Department of Health and Human Services, have focused on a variety of issues, including Social Security […]

ExperiencePublic Relations

PixSell

Issues/Challenges: PixSell is an information technology company that specializes in the management, application and distribution of geo-spatial data. One of the organization’s strengths is in creating web-based applications that can be used by Geographic Information System (GIS) managers for projects such as watershed management and community development. As an emerging technology company that deals […]

ExperiencePublic Relations

Parkinson’s Action Network

Although Michael J. Fox successfully raised awareness and money for Parkinson’s disease in the late 1990s, momentum for the campaign slowed down by 2002. Thereafter, Lindberg Group effectively helped to rejuvenate the campaign through securing high-end media coverage for related congressional hearings with Fox and Muhammad Ali on major networks such as C-SPAN, CNN, and in People magazine, among others.

ExperiencePublic Relations

DOL OSHA

Issues/Challenges: Occupational Safety and Health Administration (OSHA) wanted to reinvigorate its image through a re-branding process that would include a new slogan and inspirational messages for their business and youth worker audiences. The Lindberg Group was faced with the challenge of testing key messages and materials, over a short period of time and on a […]

ExperienceMarketing

OSHA How to Guide for Partners

Issues/Challenges: OSHA wanted to reinvigorate its image through a re-branding process that included a new slogan and messages for its business and worker audiences. From the branding research, it became apparent that OSHA needed to re-introduce itself as an innovative and premier organization to its key partners in business, association, labor union and community groups. […]

ExperienceMarketing

NASA Earth Science Enterprise

The Earth Science Enterprise (ESE) division of NASA recently went under tremendous restructuring dividing the department into three main areas. Lindberg Group successfully met the challenge of developing a 10-year strategic vision for ESE that allowed these three sub-branches to operate in unison while simultaneously promoting buy-in from various stakeholder groups.

ExperienceMarketing

National Job Shadow Day Coalition

Lindberg Group has had a longstanding and personally rewarding relationship with the National Job Shadow Day Coalition, and has helped to build and rejuvenate the program to its present glory of successfully placing over one million students in about 300,000 participating companies across the nation.

ExperiencePublic Relations

Departments of Labor and Education:
Jobs: The Class of 2000

Lindberg Group understands the importance of taking on projects that help our nation’s youth and community at large. With this project, Lindberg Group effectively promoted the School-to-Work initiative and received nation-wide attention for the program through partnering with major television networks such as ABC and PBS and securing world-renowned newscaster Cokie Roberts to narrate and introduce the project.

ExperienceMarketing

Junior Achievement

Issues/Challenges: Junior Achievement (JA) wanted to produce a Video News Release (VNR) touting the winner of its Titan business contest. Specifically, JA wanted to generate media around a high school student who, as a reward for winning the contest, had the opportunity to ride in a fighter jet in Florida. However, JA did not […]

ExperienceCreative Services

HP-ZLE Video

After HP acquired Compaq and Zero Latency Enterprises (ZLE) Systems (a computer server system), Lindberg Group was contacted by the US Government to produce a video highlighting the key elements of ZLE. Lindberg Group successfully completed the compelling video on time, under budget and with much client satisfaction.

ExperienceCreative Services